In an age where the consumers are primed to make purchases using a wealth of information available, and expect more from their actual shopping experience, kiosks are providing the perfect complementary service within brick-and-mortar environments.
The use of kiosks in the retail environment has certainly evolved over the years. From simple beginnings as a small, open-fronted cubicle where newspapers, refreshments, or tickets were sold to consumers, retail kiosks have transformed into an interactive, engaging shopping assistant where you can customize a pair of shoes or your jewelry, plan a vacation, or even watch a video. Retailers and consumer brands in about every retail segment are seeing the benefits that these store displays can add to the customer shopping experience and, thus, subsequently improving their bottom line.
Last year, McDonald’s introduced self-service kiosks as part of their ‘Create Your Own Taste’ campaign where consumers could build a customized burger or order off the standard menu. While this initiative helped in increasing the popularity of the burger joint outlets, it also significantly aided them in boosting up the sales.
That said, in order to simplify the task for C-suite executives, a distinguished panel comprising CIOs, CEOs, CTOs, analysts and Retail CIO Outlook’s editorial board, has reviewed numerous retail kiosk solution providers and selected the outstanding ones. The companies have been chosen for their ability to provide innovative solutions that redefine shopping experience of the customers.
In this edition of Retail CIO Outlook, we present to you “Top 10 Retail Kiosk Solution Providers – 2018.”