In an era where customers demand a convenient, sleek, and secure environment to shop, both online and in-store, it is more important than ever for retailers to offer impressive self-service experiences, mobile payment options, and data security among others. Kiosks provide the perfect complementary service to create a better shopping experience for the consumer. Kiosks in retail are not islands of data awaiting the shopper's discovery, they are part of a unified commerce platform integrating mobile, online, and other point-of-sale (POS) touch points. With more than three decades of experience in retail, Pomeroy proves its mettle in personalizing the kiosk for retailers and adding value with comprehensive solutions that optimize IT infrastructures, maximize availability, efficiency, and productivity.
Tuning their solutions to harmoniously collaborate with client needs, Pomeroy offers connectivity, hosting, and maintenance at the store and infrastructure levels with customized services for kiosks. A multi-million dollar investment for large retailers, each kiosk is unique and is a true reflection of the retailer. There are many different options for kiosks, right from the internal hardware and software components to the kiosk housing. Pomeroy’s solutions portfolio encompasses design, installation, and store support with remote and onsite services for their retail clients.
Today, a Kiosk can sense when the customer has entered the store and can immediately begin to interact with that customer. Interactions include welcoming them to the store, providing order status, and offering additional products that might be of interest to the customer. It opens the door for an enhanced customer experience, increased revenue per transaction, better utilization of store resources and eventually a happier consumer. As a testimony to Pomeroy’s proficiency in working with clients, understanding their goals and educating them on kiosk technology, Dave Steiner, VP, Retail Division at Pomeroy recounts that several of their retail clients have deployed kiosks throughout their business chain. Kiosks enabled retailers to enhance the customer’s in-store experiences, and to more effectively utilize the store. The results of these initiatives are refined customer experiences which often results in higher customer satisfaction and customer retention.
Each kiosk is unique to a retailer and is a true reflection of the retailer’s brand
Pomeroy’s approach to infrastructure support enhances the customer and in-store experience while lowering the total cost of ownership. Pomeroy supports nearly 100 of the top 400 retailers through a variety of services in North America. The firm’s offerings are further developed to support the unique needs of grocers, quick serve restaurants (QSR), and specialty retailers. According to Steiner, kiosks in QSR will bring about a shift in customer behavior—giving customers greater choice and convenience in how they interact with the restaurant, leading to increased sales. Restaurants will obtain greater efficiency as self-order kiosks allow for more efficient utilization of store resources. “Our product and services expertise, in combination with in-depth experience in professional and managed services, optimizes our client’s IT infrastructures, establishing a trusted partnership,” says Steiner.
Furthermore, Pomeroy offers hardware and software services, delivering a complete store technology suite that gives retailers an integrated solution for point of sale, omnichannel selling and unified commerce. It enhances kiosk, mobile, self-checkout, and online retailing by enabling associate mobility and engagement, mobile client interaction, and integration of the sales experience.
For the onward journey, Pomeroy takes these services a step further by leveraging intelligent automation. “While it sounds complicated, it is really all about proactive support, preventing service requests from ever happening and enabling retailers to focus on their core competencies,” concludes Steiner.
